My story

My journey has been marked by some exciting milestones, including being recognized by the One Club for Creativity and contributing to award-winning campaigns like the Cannes Lions and D&AD Wooden Pencil. These experiences have not only shaped my career but also reinforced my commitment to producing impactful and culturally resonant work.

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Born and raised in Jeddah, and I'm all about connecting cultures through the power of language. With a Bachelor's in Journalism and Mass Communications under my belt, I've had the joy of diving into industries like sports, entertainment, telcos —you name it, I've written for it.

What I’ve been doing

THE WORLD’S FIRST FOOTBALL PITCH TO HAVE A GENDER

Proud to have contributed to the award-winning initiative, the 'Female Field' – the world's first football pitch dedicated to gender equality.

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BEYOND THE SURFACE

I was thrilled to collaborate on several projects with Adidas, including the Famouse Beyond The Surface campaign where I had the privilege of shaping the Arabic content.

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A city to call home - EXPO CITY

Proud to create captivating copy voiced by H.H. Reem Al Hashimy for the Expo City film. Experience the vision come to life!

Ramdan 2024 - ETISALAT UAE

It was a pleasure working with the team on Etisalat UAE campaigns, and this one, Ramadan greeting campaign, truly holds a special place in my heart.

National Programme - ETISALAT UAE

Was my pleasure working with the team on Etisalat UAE Campaigns here one of them

President Mozzarella … The Real Taste of Cheese!

I had a blast conceptualizing and crafting the script for the President TV commercial. By adding a comedic twist that resonates with Saudi culture, this campaign truly stands out!

Iftar is tastier with Kiri

Infusing an Arabic flavor into the Kiri Ramadan campaign was a wonderful touch.

Barakat National Day – Blessings of the UAE

It was a pleasure to celebrate UAE National Day in such a unique way with Barakat! The project beautifully captured the blessings of living in this wonderful country and showcased the talent of Emirati artists.

You are your own leader! Women’s day – MG

So proud to have conceptualized, scripted, and voiced the Women’s Day campaign for MG Motor Middle East—it was truly fulfilling!

A feeling starts with a Mom touch! Mother's day - Jergens

I had a great time working on the Jergens Mother’s Day campaign, writing the script and recording the voiceover.

Winged It with Red Bull

I had a blast localizing Red Bull content, hitting the bulls-eye with Saudi slang and lingo to connect with our audience in the most authentic way. Every vibrant campaign and thrilling story felt right at home, capturing the brand's energy and helping us all fly high!

Radio Ads to Replay!

I joined with a dynamic team to craft the essence of the region through vibrant radio ads! From catchy tunes to engaging scripts for Sun and Sands Sports and a rap for ACDelco infused with Saudi flair, each message resonates with heart and soul. It’s an experience you’ll want to replay!

Website localizing project for Virgin Mobile website and application.

Let’s Team up!

I create captivating content, including:
Dynamic Scripts: Set the stage for your story.
Memarble Slogans & Headlines: Make your message unforgettable.
TransCreaing and translation: Ensure every word hits home.
Cultural consulting: master authenticity.

For rate card email me at

CW@Najatcreative.com